on-the-radar
/ɒn ðə ˈrɑː.də/ IELTSAcademic
adjective
Known and noticeable, especially to people watching a topic, person, or trend. It often means something is being noticed now, or is likely to get attention soon.
- The startup is still on-the-radar in tech circles.
- Her work became more on-the-radar after the award.
- This issue is now on-the-radar for investors.
Adinary Nuance
On-the-radar is different from famous or well-known. It usually means people have started noticing it, but it is not fully established or widely famous yet. Writers use it when something is getting attention, not when it is already a major name.
In other languages
- Vietnamese
- đáng chú ý
- Spanish
- en el radar
- Chinese
- 引人注意的
- Japanese
- 注目されている
- Korean
- 주목받는
Etymology
This phrase comes from the image of something being visible on a radar screen. It became common in modern English in the late 20th century, especially in media and business language.
Common phrases
on-the-radar issuebecome on-the-radarkeep it on the-radarput something on-the-radar
Synonyms
Related words
Frequently asked questions
- Is on-the-radar formal or informal?
- It is neutral and common in business, media, and everyday speech.
- Is on-the-radar the same as famous?
- No. It means noticeable or starting to get attention, not famous yet.
- Can I use on-the-radar for people?
- Yes, especially for people becoming noticed in work, sports, or media.
- Is on-the-radar used in academic writing?
- It can be used in academic writing, but it sounds more natural in analysis or reports.