to-conduct-market-research
/tə kənˈdʌkt ˈmɑː.kɪt rɪˈsɜːtʃ/ IELTSAcademic
verb
to collect and study information about customers, competitors, and demand before making business decisions or launching a product.
- We conducted market research before opening the store.
- The team is conducting market research for a new app.
- Market research helped them choose the right price.
Adinary Nuance
To conduct market research is more formal and more specific than simply asking people questions. It usually means planned research, like surveys, interviews, or data analysis. It is stronger than "find out what people want," because it suggests a real business method. Use it when writing about marketing, product work, or business reports.
In other languages
- Vietnamese
- nghiên cứu thị trường
- Spanish
- investigar el mercado
- Chinese
- 进行市场调研
- Japanese
- 市場調査を行う
- Korean
- 시장 조사를 하다
Etymology
This phrase uses conduct, from Latin conductus meaning “led together,” and market research, a modern business term from the 20th century. It became common in sales, marketing, and product planning.
Common phrases
conduct market researchdo market researchcarry out market researchmarket research report
Synonyms
Related words
Frequently asked questions
- Is "conduct market research" formal or informal?
- It is formal and common in business, academic, and professional writing.
- What is the difference between "conduct market research" and "survey customers"?
- "Survey customers" is narrower. "Conduct market research" can include surveys, interviews, and data study.
- Can I say "do market research"?
- Yes. It is very common and more natural in everyday English than "conduct market research".
- Is this phrase used in IELTS writing?
- Yes. It fits business, marketing, and research topics well.