Is to launch a product formal or informal?

It is fairly formal and common in business English.

What is the difference between launch and release?

Launch is common for products and businesses. Release is often used for software, music, or films.

Can I say launch a product in IELTS Writing?

Yes. It sounds natural in business and academic writing.

Does launch mean the same as start selling?

Not exactly. Launch also suggests an official introduction or promotion.

← Dictionary

to-launch-a-product

/tə lɔːntʃ ə ˈprɒd.ʌkt/

IELTSAcademic

phrase

To introduce a new product to the market for the first time. Companies use it when they begin selling or promoting something new.

The company plans to launch a new phone next month.
They launched the product with a big event.

Adinary Nuance

Use to launch a product when a company officially introduces something new. It is more formal and business-like than to start selling. It is also different from release, which often sounds more like software, media, or a public version. If you want to stress a planned market introduction, launch is the best choice.

In other languages

Vietnamese: ra mắt sản phẩm
Spanish: lanzar un producto
Chinese: 推出产品
Japanese: 製品を発売する
Korean: 제품을 출시하다

Etymology

Launch comes from Old French lancer, meaning “to throw.” In business English, it began to mean sending a product into the market, especially from the 20th century.

Common phrases

launch a new productproduct launchlaunch into the marketsoft launch

Synonyms

introduce release unveil roll out

Frequently asked questions

Is to launch a product formal or informal?: It is fairly formal and common in business English.
What is the difference between launch and release?: Launch is common for products and businesses. Release is often used for software, music, or films.
Can I say launch a product in IELTS Writing?: Yes. It sounds natural in business and academic writing.
Does launch mean the same as start selling?: Not exactly. Launch also suggests an official introduction or promotion.