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What's the word for an argument that attacks the person instead of the point?

The word you're looking for

ad hominem (opens in new tab) /ˌæd ˈhɒmɪnɛm/

An ad hominem is an argument that attacks the person instead of the real issue. It fits your description exactly.

Other words that fit

Use this in everyday English when you want a simple, direct phrase.

Use this when the attack focuses on someone's character or morals.

Use this only when the speech is insulting, not just logically weak.

Why this word

An ad hominem is a logical fallacy. Instead of answering the point, the speaker attacks the other person. This is common in debates, politics, and online arguments. People sometimes say “personal attack” in casual speech, but “ad hominem” is the exact term in logic and rhetoric.

In context

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Frequently asked questions

Is ad hominem the same as a personal insult?
Not always. A personal insult is just rude. An ad hominem is a fallacy used to attack a person instead of the argument.
Can ad hominem be used as an adjective?
Yes. You can say “an ad hominem argument” or “an ad hominem attack.”
Is there a simpler word than ad hominem?
Yes. In everyday English, “personal attack” is the simplest choice.