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What's the word for repeating the beginning sound of nearby words like wild and woolly?

The word you're looking for

Alliteration is the repetition of the same beginning sound in nearby words, like "wild and woolly." It is common in poetry, slogans, and tongue twisters.

Other words that fit

Use this only if you want a plain description, not the technical term.

This is a literary term, used more in poetry studies than everyday speech.

Choose this for repeated consonant sounds anywhere in words, not just at the start.

Why this word

The word you want is usually alliteration. It means the same starting sound repeats in a group of close words, not always the same letter. People often use it in phrases like "busy as a bee" or "wild and woolly." Do not confuse it with rhyme, which repeats end sounds. In writing, alliteration can make lines easier to remember and more fun to say.

In context

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Frequently asked questions

Is alliteration about letters or sounds?
It is about sounds. The same letter is common, but not necessary.
Does alliteration need words next to each other?
Usually yes, or at least very close in the phrase.
What is the difference between alliteration and rhyme?
Alliteration repeats beginning sounds. Rhyme repeats ending sounds.