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What's the word for the tendency to see human faces in random objects?

The word you're looking for

pareidolia (opens in new tab) /ˌpærɪˈdəʊliə/

Pareidolia is the tendency to see faces, animals, or patterns in random things. It fits your idea exactly: seeing human faces in clouds, rocks, or objects.

Other words that fit

Use this when you mean seeing patterns or connections in random data more generally.

Use this if you want the more specific term for seeing faces in things.

Use this only in a broad sense; it is less precise than pareidolia.

Why this word

Pareidolia is the standard word for seeing meaningful shapes in random objects. People often use it for faces in clouds, tree trunks, or wall textures. It is more specific than apophenia, which means finding patterns in random information more broadly. In casual speech, you can also say “seeing faces in things,” but pareidolia is the best single word for this concept.

In context

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Frequently asked questions

Is pareidolia only about faces?
No. It can also mean seeing animals, objects, or other familiar shapes in random things.
What is the difference between pareidolia and apophenia?
Pareidolia is usually about shapes and images. Apophenia is broader and includes patterns and connections.
Is pareidolia a medical term?
It is a psychology term, but people also use it in everyday speech.